Paid Marketing Analyst

We’re looking for a highly skilled and data-driven PPC expert with 3 - 5 years of experience to lead and optimise paid search campaigns across Google Search and Microsoft Bing. This role is pivotal in driving measurable growth across multiple markets and ensuring performance marketing efforts align with business goals.

Roles and responsibilities

• Lead and optimise paid search campaigns across Google Ads and Microsoft Bing, following best practices in account structure, keyword strategy, bidding, and ad copy. Possess strong expertise in creating, managing, and strategising Search, Display, and Retargeting campaigns to drive performance and business growth.

• Monitor and improve key performance metrics such as CTR, conversion rate, CPA, CPL, ROAS, and overall campaign efficiency.

• Mentor Performance Marketing Analysts, supporting their development while driving results across multiple brands and international markets.

• Own PPC data and performance metrics, maintaining daily, weekly, monthly, and annual reports that inform strategic decisions.

• Develop and enhance real-time dashboards and performance reports for internal stakeholders, ensuring clarity, accuracy, and actionable insights.

• Take ownership of testing strategies, landing page optimisation, and conversion rate improvement in close partnership with CRO teams.

• Conduct in-depth keyword research, competitor analysis, and stay updated with industry trends to uncover new growth opportunities.

• Provide strategic, data-led recommendations that help brands exceed acquisition and revenue goals.

• Collaborate closely with teams across marketing, sales, and operations to ensure alignment and maximise ROI.

• Plan and execute retargeting campaigns within Google Ads and other paid media platforms, optimising for re-engagement and conversion lift.

• Be a proactive contributor, bringing forward new ideas, testing innovative approaches, and continuously looking for ways to improve paid search performance.

• Have a working knowledge of paid social platforms like Meta, LinkedIn, and TikTok, with the ability to collaborate effectively with channel leads and understand cross-channel strategies.

• Proven hands-on experience managing and optimising large-scale PPC campaigns on Google Ads and Microsoft Bing, including budget responsibility.

• Strong analytical skills with expertise in Google Analytics, Data Studio (Looker), and Excel/Sheets.

• Experience with A/B testing tools and CRO principles.

• Strong stakeholder communication and reporting skills.

• Passion for performance marketing with a test-and-learn mindset.