Marketing Analyst

Roles & responsibilities

• You will be responsible for ideating product positioning, acquiring customers, measuring metrics and deriving inferences around product usage to drive adoption of the product as we grow.

• Creating strategy around customer acquisition from multiple channels - Organic, SEO, Paid advertising and referral marketing

• Liaise cross functionally across teams and get projects done. Take ownership of projects, collect and communicate requirements to different delivery teams which includes development, design, content, branding and senior leadership.

• Create compelling stories around existing customers and communicate the value our customers get by using our products and services

• Ideate product positioning, find the right market for the right product at the right level and create strategies on how to have a strong foothold in that market.

• Measure important metrics on a daily, weekly, monthly basis and report it to the executive team.

• Understand the business model of each of our products and services and devise plans to acquire and retain customers.

• Help engineering and product teams with compelling data on what works and what does not, to help groom the product and refine its usage.

• Create content around our products and help strengthen the brand to communicate the right message across potential customers

• Should have clear concepts on how to acquire customers organically as well as through paid advertising campaigns.

Must have

• Should have 1- 4 years experience in the relevant field.

• Should have excellent communication skills (both written and verbal communication).

• Exposure to SEO, Content, Branding is essential.

• Exposure to Search engine marketing is an added advantage.

• Prior experience in B2B marketing is a strong plus.

About us

We are a Portland-based SaaS product company on a mission to empower businesses to work from Anywhere. Our global team of engineers, designers, testers, product experts, customer experience associates, and marketers come together to create a better way to work. Our products and services help businesses to be more productive, flexible, and scalable. Together, we can change the way the world works!